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Program Evaluation

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General Research
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Survey Services

Program Evaluation: The UMass Donahue Institute's Research and Evaluation Group's program evaluation services support organizational development, program management, and oversight. Services include: the design and implementation of organizational needs assessments; evaluation of program implementation; and measurement of program outcomes/progress toward goals. All program development and evaluation services are customized to meet the requirements of funding sources and the specific management information needs of the client organization. Commonly used research methods include surveys, interviews, focus groups and case studies.

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Market Research: The Research and Evaluation Group is experienced in the design and implementation of market research studies. These studies frequently incorporate the use of surveys, focus groups, case studies, and available economic and business data. Market research plans are developed in collaboration with the client organization to ensure proper alignment between organizational information needs and the final market research product.

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General Research Services: The Research and Evaluation Group is experienced in the development and administration of survey, interview, case study, and focus group methodologies, as well as in the research and use of an array of existing government and business data sources. Each of these research methods may be applied to a range of information needs. All research instruments and methodologies are developed in close collaboration with the client organization and pilot tested to ensure quality and effectiveness. Surveys and interviews may be conducted in person, by mail, or by telephone, depending on client needs. Survey set-up and scanning services are also available.

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Analysis and Presentation of Data: The Research and Evaluation Group offers customized analysis of quantitative and qualitative data, with an emphasis on the creation of useful information for clients. Standard research methods are used to generate results that, depending on the specifications of the client, may then be presented in the form of written or electronic reports and face-to-face presentations. These reports and presentations may range in content from technical overviews of research results to highly detailed recommendations and change strategies for the client organization.

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